At the Berlinale 2015 Giovanni Perosino, Head of Marketing Communications at AUDI AG, spoke at Berlinale Open House about product placement of Audi. Reason for this was the world première of latest movie “Fifty Shades of Grey” in which Audi as a brand is already part of the story in the book on which the screenplay is based. We had some questions to Mr Perosino (far right) about product placement.
Mr. Perosino, how get cars form Ingolstadt into movies from Hollywood? Do you approach studios or do inquiries come to you?